Social networking giant is about to make an operational profit of $ 2 billion before depreciation, amortization and charges to income of $ 4 billion, Wall Street Journal, citing sources who are aware of company finances.
These data, increase revenues and profits well ahead of estimates is provided when Goldman Sachs and Digital Sky Technologies have invested in the company and justify an assessment of up to 100 billion dollars.
The company would have a value greater than Cisco networking titanium, or Amazon, the largest online retailer. For comparison, Cisco reported fiscal 2010 net income of $ 7.8 billion or 9.4 billion GAAP after another calculation methodology. With sales of 40 billion dollars and with as much money in company accounts, Cisco up the top results, and yet, that's market value given.
Most revenue comes from advertising and up to a total of $ 4 billion, the company is already a serious rival for Google, because they steal money from ads displayed in search engine. Last year, Google has made a net profit of $ 8.5 billion and revenue of 29.3 billion.
However, due to number 600 million visitors, up and allowed to increase the price of advertising by 40% this year.
Facebook recently launched Facebook Deals, offering discounts to users in the cities of Atlanta, Austin, Dallas, San Diego and San Francisco, thus competing Groupon.
The news comes, however, after a group of investors has made selling a stake worth one billion dollars to 90 billion company by assessing and then to 70 due to lack of interest. Investors are anxious about the company's current ratings, especially since they are very high compared to financial results or earnings.
Moreover, a recent study shows that the effects of social networks on consumer ads are more limited than those on email or search engines.
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